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Keywords in URL
Keywords in URL? We should all know that this is important. In fact, it is one of the on page SEO factors that help rank our posts or pages.
However, I am going to take it one step further. I recommend using only keywords in your URL extension as a best practice for URL naming.
5 REASONS WHY YOU SHOULD USE ONLY KEYWORDS IN URL
The fact is that there is a direct relationship between URLs and SEO. The SEO URL structure will help determine if you have an SEO friendly website.
Let me tell you why.
There are 5 reasons why I recommend you should only use keywords in URL of your posts or pages.
Contents for 5 Reasons Why You Should Use Only Keywords in URL (SEO Best Practice)
- 1 Keywords in URL
- 1.1 5 REASONS WHY YOU SHOULD USE ONLY KEYWORDS IN URL
- 1.2 1. KEYWORDS IN URL GIVE POSTS A SEARCH ENGINE RANKING BOOST
- 1.3 2. SEARCH ENGINES GET A BETTER UNDERSTANDING OF WHAT YOUR POST IS ABOUT
- 1.4 3. KEYWORDS IN URL HELPS IN ON-PAGE SEO OPTIMISATION
- 1.5 4. KEYWORD IN URL IS EASY TO REMEMBER
- 1.6 5. HAVING ONLY KEYWORDS IN URL MAKES IT EASY TO FIT URL INTO COMMENTS FIELDS
- 1.7 FIRST STEP TO GOOGLE FRIENDLY KEYWORDS IN URL
- 2 WHY YOU SHOULD ONLY USE KEYWORDS IN URL
1. KEYWORDS IN URL GIVE POSTS A SEARCH ENGINE RANKING BOOST
In a study of over 1 million Google search results, the folks at Backlinko found that Shorter URLs Tend to Rank Better than Long URLs.
In fact, according to Google’s Matt Cutts, after 5 words in your URL:
“[Google] algorithms typically will just weight those words less and just not give you as much credit.”
In fact, Backlinko’s study confirms that the longer the URL, the higher the search engine position.
Shorter URLs boost your search engine ranking.
2. SEARCH ENGINES GET A BETTER UNDERSTANDING OF WHAT YOUR POST IS ABOUT
So we see it is best to have a short URL.
Why then do I go a bit further and recommend that you should only use keywords in URL of your posts or pages?
Why are keywords important?
Having only keywords in your URL extension tells the search engines exactly what your post is about. Indeed, it removes any ambiguity and brings the focus on your main keyword.
3. KEYWORDS IN URL HELPS IN ON-PAGE SEO OPTIMISATION
For basic on-page SEO optimisation, we need keywords in URL, keyword in title, keyword in the description and also in the post itself.
So, for good search ranking, keywords in URL is a must.
Why not remove the clutter around it for maximum optimization?
Let us see the importance of SEO keywords in your URL.
Instead of http://brianelliottblog.com/5-reasons-why-you-should-use-only-keywords-in-url, it is best to use http://brianelliottblog.com/keywords-in-url.
This is less than 5 words and gets straight to the point. This is an SEO best practice which enhances your SEO site structure.
4. KEYWORD IN URL IS EASY TO REMEMBER
It will be easy to remember a keyword based URL. You will recall the keyword easily and so readily remember the keyword slug (the extension after your domain name).
Why is this important?
There will be times when you want to share your URL or link to it. Instead of having to search for the exact URL, commit it to memory.
You will then be surprised how much quicker you get around your SEO chores.
For example, I do not have to search for the URL for this page, which is a list of my recommended blogging resources.
Why?I know it by heart because I used a keyword based URL.
5. HAVING ONLY KEYWORDS IN URL MAKES IT EASY TO FIT URL INTO COMMENTS FIELDS
Now if you own a web property (blog, video or website), you may know that you need backlinks to each post. Doing so will boost your Google SEO ranking for each individual post, page or video.
It is important to note, that it is not only important to get backlinks to the homepage.
Also remember: other posts and pages need backlinks as well.
Blog Commenting Strategy
One of the easiest ways to get backlinks and boost search engine ranking of your blog post or page is to leave your website link by commenting on other blogs.
Some blogs only allow you to link to homepage: example, brianelliottblog.com. Many will allow you to link to other pages. However, they will get picky if you have a long, messy URL. A short URL is more acceptable as a comment.
Additionally, As I said before, the short URL is easy to remember.
As a result, you can quickly remember the URL out of memory. This helps to speed up your commenting tasks.
Keywords in URL, therefore, proves to be a best practice for URL naming.
FIRST STEP TO GOOGLE FRIENDLY KEYWORDS IN URL
The first step in having Google friendly keywords in URL is to enable “pretty” URLs on your blog FROM THE START.
Note well, that if you do this with an established blog, you will lose ranking. Only change the permalinks for a new blog. It is best to have an SEO-friendly site URL structure from the start.
You can still change the permalink structure if you only have a few posts. That is regardless whether or not the blog is new. However, you will have to use redirects so you can preserve your ranking and avoid 404 errors.
WHY YOU SHOULD ONLY USE KEYWORDS IN URL
Those are 5 reasons why you should only use keywords in URL. It is great for on page SEO. It also presents a Google Search Engine URL that is SEO friendly.
All these optimised posts together build your website into an SEO friendly website.
Having many optimized Google SEO friendly posts will boost your entire blog or website in search engine rankings.