14 Benefits of Video Marketing That May Change Your Perspective

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14 Benefits Of Video Marketing

The benefits of video marketing for businesses are many. Many small businesses have not yet come to grips with the power of video marketing. Large companies and smart marketers have been exploiting this goldmine for some time.

I will share the 14 benefits of video marketing to help you see how important it has become. If you have not yet realised the huge potential of a video, this article should change your perspective.

The year 2017 has been described as the year of video. It is the year when video consumption is expected to explode year over year. What’s more, the trend is expected to keep growing into the future. People just can’t seem to have enough video.

For this reason, it is almost compulsory that you have at least one marketing video to promote your business online. This fact will appear even more evident once we check these astounding video marketing benefits from real statistics.

14 BENEFITS OF VIDEO MARKETING

I will now look at 14 benefits of video marketing so you can see exactly what you may be missing.

1. Landing Page Videos

Videos on landing pages increase conversion by a huge 86%. That’s right, people are way more likely to take the action you want them to take if you simply add a video on your landing page.

2. Emails With Videos

Are you involved in email marketing? Do you have a subscribe button on your website and send automated emails to subscribers? What if you add a video to your email? Did you know that this increases conversion by a whopping 90%?

video email

3. Product and Service Promotion

It goes without saying, but we have to say it. When promoting a product or service, a video increases understanding of your product or service by 74%. It is quick and easy to explain the features of what you offer by using audio and visuals.

4. A Product Video Increases Sales

Not only are viewers more likely to understand your product or service through a video, but they are also 64% more likely to buy your product after watching your video. This is because product videos make them 52% more confident in their buying decision.

5. Increases Website Traffic

A visitor is much more likely to visit your website after viewing your video: 75% more likely. Video has such a powerful appeal, your video will pull visitor traffic to your website, especially if it is ranked well on Google and YouTube.

increase traffic

Video increases traffic to your website.

6. Video Outperforms Written Content

80% of your website visitors will watch a short video all the way through. Compare that with only 20% of visitors who will read your written content all the way through. Video is by far the more effective method of delivering content.

7. Videos Let Visitors Spend More Time On Your Website

If a video is present on your website, it tends to encourage your visitors to spend 88% more time there consuming your content. This may or may not be additional videos, but a video just makes them feel comfortable “at home.”

8. YouTube

YouTube is the second largest search engine, besides Google.com. It has more than 1 billion monthly users who watch about 6 hours of video on average per month, resulting in more than 6 billion hours of video being watched each month.

youtube

To satisfy this huge appetite, more than 300 hours of video are uploaded to YouTube each minute. Create a channel and upload your videos on YouTube: you will benefit from the huge pool of video lovers.

9. Explosive Video Sharing

If you have not realised that owning at least one marketing video is a no-brainer, then check out this statistic. Video sharing outperforms the sharing of both text and links by 1200%! Want your content to go viral? A video is your best bet.

10. Helps Search Engine Ranking

If you want to rank for a particular keyword, it is 50 times easier to rank for that keyword through a video than trough other means. Google is very keen on video and this provides a great opportunity for search ranking.

11. Video Gets Your Message Across

It is estimated that the information that can be packed into a 1-minute video is equivalent to about 1.8 million written words! A short video 1-minute or less gives more bang for the buck than any article you may write.

12. Mobile Explosion Boosts Video Consumption

Mobile (smartphone and to a lesser extent the tablet) has exploded over the past couple of years. This year, mobile hit a milestone of 5 billion users. 80% of internet users own a smartphone. Smart Insights. Indeed, 48% of millennials view video solely on their mobile device.

mobile video concert

For sales, mobile shoppers are 3 times more likely to watch a video than those who shop through a laptop or desktop.

Mobile viewers also like to share content, and 92% of them share videos with others.

Tablet owners are consistent and a third of tablet owners watch at least an hour of video per day on their tablets.

13. Marketers Agree On The Effectiveness Of Video

Marketers are pleased with the results of video marketing as 70% of them say video aids conversion better than other types of content.

14. Video Helps Brand Awareness

A video helps to promote your brand and keep people aware of your brand.

Conclusion

The 14 benefits stated show just how much video marketing can help boost your online presence. What’s more, there is no sign that it will slow down in the near future. The more videos you have, the better positioned you will be.

Get Started in video marketing.

If you video marketing services (video creation and ranking), contact me and I will tell you how I can help.

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